![]() ![]() Most people believe that businesses have a responsibility to be transparent when posting on social media. Here we look at some of the trends that are expected to dominate 2022 across social media platforms.Ĭonsumers are demanding transparency from the businesses they interact with. To stay atop of this powerful tool and ensure it is being used effectively, we need to understand where it is going and how it is expected to evolve. These are the places where you will want to focus this year and hopefully build even stronger engagement.įorbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.Social media is an ever-changing environment. ![]() My final piece of advice is that while you should not limit yourself to a single platform, keep an eye on where you are seeing the most engagement (i.e., where your audience is). Meanwhile, you can use a live stream to show your audience some of the inner workings of your company, helping show a genuine and real side of your brand. Short-form content may not seem at first glance to be the best for explaining the functions of a product, but a short clip showing it in action can speak a thousand words in just 15 seconds. ![]() Video content provides you with the best way to bring this to your audience, as it gives you a wide array of options for how you can do so. On top of this, educational content can help your brand’s reputation as a reliable source of knowledge in your area of expertise. Short, humorous clips have always done well in the realm of social media meanwhile, we have seen more and more that consumers are looking for transparency, engagement and personality from the brands they follow on social media. When it comes to using video content for social media channels, it’s essential to focus on three main areas: what information you can provide your audience, humor and the human side of your brand. And when marketers were asked what trends they would be leveraging for the first time in 2022, 29% said short-form video content, and 22% said live streaming video. As more and more people get on board with video, you don’t want to be left behind. HubSpot reported similar findings in its 2022 Marketing Industry Trends report. Joining that list was live stream product/service tutorials at 26%. Social ads were the only other option that over 30% of respondents chose. Short-form videos took the top spot with 39.4% of respondents saying they use them. Their list of choices included influencer promotions, shoppable social posts, user-generated content and more. It is clear that video - both live streaming and short-form - is at the forefront of social media platforms’ perspectives for the foreseeable future. It also needs to be something we all pay attention to.įor its 2022 Social Media Trends survey, Hootsuite asked businesses what activities they engage in to sell products and services. One just needs to take advantage of recent updates by TikTok and Facebook to increase engagement with live streams. It is clear that social media companies have seen the growing demand for live content. While short-form is all about the quick, snackable content, many people are turning to live video for the opposite, namely more substantial interaction and information from the companies they are interested in. Many consumers look to live streaming for Q&As or product demonstrations, allowing them closer engagement with their preferred brands. ![]()
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